This policy explains how UAB Essential apps handles personal data in connection with the Shopify app Essential Cart Drawer (the "App"). The App adds a slide-out cart to stores, with upsell offers, a reward bar (free shipping, discounts or gifts at spending goals) and announcements.
1. Who we are
UAB Essential apps ("we", "us")
Company code 306227239, VAT code LT100015773711
Baltupio g. 45-27, LT-08324 Vilnius, Lithuania
Privacy contact: support@essential-apps.com (subject line: "Privacy")
We have not appointed a data protection officer.
2. Our two roles
| You are… | Our role | What applies |
|---|---|---|
| A merchant, or staff of a merchant, who installs or uses the App | Controller of your account, billing, support and marketing data | This policy (sections 3–11) |
| A shopper or customer of a store that uses the App | Processor for the merchant. The merchant is the controller | The merchant's privacy policy. Section 12 explains what the App does on stores |
3. Data about merchants and their staff
| Data | Source | Purpose | Legal basis (GDPR / UK GDPR) |
|---|---|---|---|
| Store details: store domain, store name, plan, currency, locale, settings, Shopify store ID | Shopify, when you install and use the App | Provide the App, configure features, determine applicable pricing | Contract (Art. 6(1)(b)) |
| Store contact email address | Shopify | Service and billing notices | Contract (Art. 6(1)(b)) |
| Staff user details: Shopify user ID, name, email address, language, whether the user is the account owner or a collaborator | Shopify, when a staff member uses the App | Provide the App, manage access, support | Contract; legitimate interests in operating the service (Art. 6(1)(f)) |
| Shopify access credentials (access tokens) | Shopify | Access your store data with the permissions you approved | Contract |
| Billing data: plan, charges, usage tier, attributed revenue totals, credits, subscription status | Calculated by the App; Shopify billing | Charge fees, calculate usage-based tiers, issue credits, accounting | Contract; legal obligation (accounting and tax, Art. 6(1)(c)) |
| Your App configuration: offers, products, discounts, texts, designs | You | Provide the App | Contract |
| Support conversations: name, email, messages, attachments, browser details | You, through the in-App chat or email | Respond to support requests | Contract; legitimate interests |
| Technical logs: IP address, browser, request times | Your browser, via our hosting provider | Security, fraud and abuse prevention, troubleshooting | Legitimate interests in security |
| Marketing contact: store contact email and store domain | Shopify | Product updates, news about Essential Apps, and win-back messages after uninstall | Legitimate interests in direct marketing, and EU e-privacy "soft opt-in" for similar products. You can opt out at any time (section 9) |
We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. How long we keep merchant data
| Data | Retention |
|---|---|
| Store, staff, settings and access data | Until we receive Shopify's shop deletion request (about 48 hours after uninstall). We then delete it after a grace period of up to 3 days, which protects merchants who reinstall |
| Images you upload | Stored in your own Shopify Files, not by us |
| App statistics and order attribution for your store | While you use the App. Deleted when we receive Shopify's shop deletion request (about 48 hours after uninstall), after the same grace period of up to 3 days |
| Billing records | 10 years from the end of the year of the transaction, as required by Lithuanian accounting and tax law |
| Marketing contact | Until you unsubscribe, and in any case no longer than 24 months after uninstall |
| Uninstall record: store domain, plan and country (no contact details) | Kept to understand why merchants leave |
| Support conversations | For as long as we need them to support you and other merchants well: to understand your store's history when you contact us again (including after a reinstall), to resolve recurring issues, and to handle any dispute. We review this periodically and delete conversations on request (section 8) unless we need them for a legal claim |
| Technical logs | Up to 30 days |
| Backups | Database point-in-time restore history of 1 day |
5. Who we share data with
Shopify, which provides the platform the App runs on. Shopify's own privacy policy applies to Shopify.
Service providers that process data for us, including:
Vercel (hosting, United States)
Neon / Databricks (database, United States – Ohio)
Cloudflare (network security, storefront statistics processing and file storage)
Upstash (job queue, EU – Frankfurt)
Twilio SendGrid (email)
Help Scout and Google Workspace (support and email)
MailerLite (email marketing)
Make.com (support automation)
Shoffi (app affiliate programme)
Authorities, courts and advisers, where required by law or to establish, exercise or defend legal claims.
A buyer or successor of our business, if the App or our business is transferred. We will notify you as described in the Terms.
We do not sell personal data, and we do not share it for cross-context behavioural advertising.
6. International transfers
The App's servers and database are located in the United States (Vercel, Washington DC; Neon, Ohio). Our job queue runs in the EU (Upstash, Frankfurt). Storefront statistics are processed on Cloudflare's global network. Support and email providers may also process data in the United States. Where a country does not have an adequacy decision, we rely on the EU–US Data Privacy Framework (and its UK Extension) where the provider is certified, or on the European Commission's Standard Contractual Clauses, together with the UK Addendum. You can request a copy of the relevant safeguards at support@essential-apps.com.
7. Security
We protect data with:
encryption in transit, encryption at rest by our database and cloud providers, and AES-256 encryption of stored Shopify access tokens;
access limited to authorised personnel;
signature verification of all Shopify webhooks and storefront requests; and
data minimisation: we do not request buyer names, emails or addresses from Shopify.
No system is completely secure, but we work to protect your data and will notify you and authorities of breaches as required by law.
8. Your rights
Depending on where you are, you have the right to:
access your personal data;
correct it;
delete it;
restrict processing;
receive a portable copy;
object to processing based on legitimate interests (and to object at any time to direct marketing); and
withdraw consent where we rely on consent.
To exercise these rights, email support@essential-apps.com. We reply within one month, which can be extended where the law allows. We may need to verify your identity.
Complaints: you may complain to the State Data Protection Inspectorate of Lithuania (Valstybinė duomenų apsaugos inspekcija, vdai.lrv.lt), to the supervisory authority where you live or work, or, in the UK, to the Information Commissioner's Office (ico.org.uk).
9. Marketing emails
You can unsubscribe at any time using the link in any marketing email, or by emailing us. Unsubscribing does not stop service and billing messages, which we need to send while you use the App.
10. US state privacy disclosures
This section applies to residents of California and other US states with comprehensive privacy laws, in relation to the merchant data we control.
Categories collected in the last 12 months:
identifiers (name, email, store domain, user ID, IP address)
commercial information (plan and billing history)
internet or other electronic network activity (admin usage, technical logs)
professional information (role in the store)
Sources: you, Shopify, and your use of the App.
Purposes: as in section 3.
Disclosed for business purposes to: the service providers in section 5.
Sale or sharing: we have not sold or "shared" (for cross-context behavioural advertising) personal information. We have no actual knowledge of selling or sharing personal information of anyone under 16.
Sensitive personal information: we collect account credentials (Shopify access tokens) solely to provide the App, and not to infer characteristics.
Retention: section 4.
Your rights: to know/access, delete, correct and opt out of sale/sharing (we do not sell or share), and not to be discriminated against for exercising them. You may use an authorised agent. Appeals: if we decline your request, reply to our decision to appeal. If your appeal is denied, you may contact your state Attorney General.
How to exercise: email support@essential-apps.com.
11. Children
The App is for businesses and is not directed to children. We do not knowingly collect children's personal data as a controller.
12. Information for shoppers on stores using the App
If you shop on a store that uses this App, the store is responsible for your data. Please read the store's privacy policy and contact the store first. We act on the store's instructions.
What the App does on a store:
Shows a cart drawer with offers and a reward bar. To decide which offers and rewards to show, it may use, if you are logged in, the customer tags the store has given you. These tags are read in your browser and are not sent to us.
Applies the store's rewards (free shipping, discounts, gifts) at checkout through Shopify, based on what's in your cart.
Counts offer views and cart activity for the store's statistics. These events contain random event identifiers, the product or offer concerned and the time. They do not include your name, email, IP address or device identifiers. They pass through Shopify, which verifies them, and our network provider (Cloudflare).
Uses your browser's local and session storage (not cookies) to keep statistics events that have not been sent yet and to avoid counting the same event twice. The App does not set cookies and does not track you across websites.
Processes order details for orders placed after using the cart drawer: order and line-item identifiers, your cart's identifier, products, quantities, prices and discounts, to calculate the store's revenue from offers and our fees. Order notes or custom fields attached to your cart or order lines are read only to recognise the App's own markers and are not stored. It does not receive your name, email, phone number, address or payment details.
When the store or Shopify asks us to delete your data, we delete the order and cart records linked to you. If the store uninstalls the App, all of its order records are deleted. If you contact us about a store's data, we will forward your request to the store.
13. Changes
We will post updates here and change the "Last updated" date. If changes are significant, we will notify merchants by email.
14. Contact
UAB Essential apps · Baltupio g. 45-27, LT-08324 Vilnius, Lithuania · support@essential-apps.com