Find on Shopify App Store as Essent Loyalty Program Rewards
Grow repeat customers with a Shopify loyalty program and rewards app.
Essential Loyalty is a Shopify loyalty app that brings customers back to any Shopify store with points, VIP tiers, referrals and automatic reward emails, everything working from day one. Prove loyalty works on the free plan, and scale when it does.
- retention uplift
- 24%
- average rating
- 5.0★
- reviews
- 490+
- active stores
- 8,821+
What is a Shopify loyalty program
Customer retention without the chasing.
Shopify has no loyalty program built in, so stores add an app to run one. Essential Loyalty is that app: customers earn points on orders and on things like signing up, leaving a review or having a birthday, then spend those points on discounts, free products or store credit.
Points, VIP tiers, referrals and the emails that bring people back, working from the day you switch it on, and free to run while you find out whether it works.
How it works
Set up Shopify loyalty program with one decision.
16 touchpoints
Customers can't miss your rewards.
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What is a touchpoint
Anywhere a customer meets your loyalty program, from storefront to inbox.
Theme block, account extension, POS, or an email. Six of the sixteen are live the day you launch. The other ten are one toggle each.
Most loyalty apps ship every placement switched off and leave the assembling to you.
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Floating widget
Points balance, VIP tier progress and ways to earn, on every page.
On at launch, included from Free
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Product page
What this item earns in points, shown under the price before they buy.
On at launch, included from Free
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Cart
Spend points and redeem rewards in one tap, with no code to copy.
On at launch, included from Free
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Product card
Points on every product card, in collections and on your homepage.
Off at launch, included from Essential
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Loyalty page
A full loyalty program page on your own domain, in your own branding.
Off at launch, included from Starter
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Toggle button
A launcher you drop anywhere in your theme from the editor.
Off at launch, included from Free
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Account page
A loyalty dashboard in customer accounts: balance, tier, rewards, activity.
Off at launch, included from Free
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Profile
Their balance and progress to the next VIP tier, on their profile.
Off at launch, included from Essential
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Orders page
Their points balance and tier, sitting above their past orders.
Off at launch, included from Essential
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Checkout
Redeem inside the Shopify checkout, without leaving the page.
Off at launch, included from Growth + Plus
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Point of Sale
Shopify POS loyalty: the same balance at the register to earn and redeem.
Off at launch, included from Starter
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Redemption confirmation
The reward and what it is worth, in their inbox the moment they redeem.
On at launch, included from Free
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Reward expiry notifications
An automatic reminder while the reward code is still good, then a last chance.
On at launch, included from Free
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Birthday bonus email
Birthday points awarded automatically, on the day, with no list to manage.
On at launch, included from Free
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Earned points email
A receipt for the points they earned, every time they order.
Off at launch, included from Free
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Tier unlocked notification
The moment they reach a new VIP tier, with the perks it unlocks.
Off at launch, included from Free
Earn and redeem
A Shopify rewards program customers actually use.
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Redeem without a discount code
Points redeem at the four surfaces that actually redeem: cart, checkout, customer account and the register. No code to hunt for, which is where rewards go unused on a phone.
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Purchases, signups, reviews, birthdays, referrals and more, all on the free plan. Shopify Flow integration adds rules of your own on top, scaling the program to unlimited activities with no code.
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Native Shopify store credit, auto-applies at checkout on any Shopify plan, and spends on anything you sell. Elsewhere, redeeming at checkout is a $100+ a month feature that also needs Shopify Plus.
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Both sides earn, with five reward types to pick from and fraud protection built in. The referrer only earns once the friend's order is actually paid.
VIP tiers are free on every plan.
Every other major loyalty app puts tiers behind a paid plan, from $30 a month. Here they are free, so a VIP loyalty program can prove itself before you pay for it.
Tiered loyalty program that rewards your best customers.
Customers move up as they spend and earn faster at every level. Qualify on points earned, points spent or money spent, then set each tier's threshold, multiplier and perks.
Works with
Integrates well with your stack.
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Small business loyalty
Every mechanic on the free plan, so a small catalogue can run a real program before it pays for one.
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Shopify Plus loyalty program
Redeem inside the checkout, the one thing Plus unlocks, and tell us what else you need and we will build it.
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Shopify POS loyalty
The same balance at the register: staff can earn, redeem and adjust points on the spot.
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Klaviyo, Flow and three more
Loyalty events and profile properties sync to Klaviyo. Judge.me, Omnisend and Sidekick connect too.
Reviews
What merchants say about Essential Loyalty
Installed by 8,821+ Shopify stores, including stores that moved here from a paid loyalty app.
5.0 average from 490+ reviews on the Shopify App Store
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I just spent 2 hours on another affiliate type app because we wanted customer referral codes. Then I found that this app already had it and so I clicked through to figure it out. It took me LESS THAN 10 MINUTES TO SET IT UP.
Damsel in this Dress Corsets -
The app itself is powerful and easy to work with, while the support team goes above and beyond to ensure everything runs smoothly. Highly recommended for any Shopify store looking to build a reliable and effective loyalty program.
GetMorePower.bg -
I've had a great experience using the Essential Loyalty app on my Shopify store. Highly recommended for any Shopify store owner looking to improve customer loyalty and increase repeat purchases.
FIXCOMART -
The support is amazing! As a newbie to Shopify, I very much appreciate the guidance. I am loving the features and the POS integration is a game changer!
Natural Territory
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App is great! pricing is spot on. This team moves the needle. They really care about us store owners and are constantly evolving their families of apps in our favor.
That Detail Shop -
We had been using SMILE for 5+ years and then tried Essential Loyalty! Way cheaper! Better functionality! Easy to migrate across. Matas on the support team was great and super fast response. Would highly recommend Essential Loyalty!
SMOKO E Cigarettes -
Easy setup with a clean, intuitive interface. The free plan includes the referral program with up to 250 orders/month, which is generous for new stores. Customizable rewards, branded popups, and multiple sharing options (email, Facebook, X, WhatsApp) make it simple to launch.
DiabFix -
Overall, the experience has been fantastic; the features are great, and it offers the flexibility I need to fully customize the loyalty program to match my brand.
Gentle Doves Flower Shop
Switching loyalty apps
Switching usually comes down to the bill. Pick the comparison that matches your app, then book a call and we will plan the move with you.
Bring your points balances and VIP tiers with you.
We tell you exactly what moves and what doesn't, give you the template, and check your file before you commit it.
How Essential Loyalty compares
Every page compares us on VIP tiers, integrations, price, and what each plan gates. For the wider field, read our roundup of the best Shopify loyalty apps.
Launching your first loyalty program?
We'll help you pick a rate and plan the rewards. Support is 24/7 with real people on every plan, including the free one.
FAQ
Shopify loyalty program questions.
Anything else? The support team answers every message, on every plan including free. Talk to a human
- Shopify has no loyalty program built in, so stores add an app to run one. Essential Loyalty is that app: customers earn points on orders, signups, reviews, birthdays and referrals, then redeem them for discounts, free products or store credit on any Shopify plan.
- Essential Loyalty is a 5.0-star Shopify loyalty app with 490+ reviews and 8,821+ active stores. Essential Loyalty includes points, VIP tiers, referrals and Shopify store credit free on every plan, including the free plan, while most other loyalty apps charge extra for VIP tiers from $30 a month. Full pricing
- For a small store, Essential Loyalty is a strong fit because every mechanic, including points, VIP tiers, referrals and Shopify store credit, runs free up to 250 orders a month. A small catalogue can prove a loyalty program works before paying for one. Small business loyalty
- Essential Loyalty is built to improve customer retention: points bring customers back, VIP tiers encourage them to spend more before they do, and automatic emails do the reminding. Stores running Essential Loyalty report up to 24% retention uplift, and the full program runs free while you test it.
- Essential Loyalty sets up a points-based rewards program with one decision: pick a reward rate, and every other setting, placement and email is pre-built and ready. Enable Essential Loyalty in your Shopify theme and the program goes live immediately, with nothing left to design.
- Six of Essential Loyalty's sixteen touchpoints are active the day you launch: the floating widget, the product page, the cart and three automatic emails. The other ten, including the loyalty page and checkout redemption, are one toggle each, unlike most loyalty apps that ship everything switched off.
- Yes. Essential Loyalty's free plan includes the whole loyalty journey (points, VIP tiers, a referral program, automatic emails and analytics) free up to 250 orders a month. The free plan is permanent, not a trial. See all plans
- Yes. Essential Loyalty includes VIP tiers on every plan, including the free plan, while most other major loyalty apps charge from $30 a month for tiers. Customers qualify on points earned, points spent or money spent. VIP tiers
- Essential Loyalty offers fourteen ways to earn points, all included on the free plan: purchases, signups, reviews, birthdays, referrals and more. Shopify Flow adds unlimited custom earning rules on top, with no coding required. Points and rewards
- No. Essential Loyalty redeems points directly in the cart, checkout, customer account and the register, with no discount code to find or copy. Most other loyalty apps hand over a code instead, often hidden behind a collapsed field on mobile. Shopify POS loyalty
- Yes. Every Essential Loyalty storefront touchpoint ships with 8 style presets plus full control over color, radius, border and spacing, and its classes can be targeted from your own theme CSS. The storefront also translates into any of 180+ supported languages.
- Yes. With Shopify POS loyalty, customers earn and redeem Essential Loyalty points at the register, and staff can look up or adjust any customer's point balance on the spot during an in-person checkout.
- Yes. Essential Loyalty syncs loyalty events and profile properties directly to Klaviyo, so stores can build any automated flow on top of loyalty data. Judge.me, Omnisend, Shopify Flow and Shopify Sidekick also connect. All integrations
- No. Essential Loyalty, including Shopify store credit that auto-applies at checkout, works on any Shopify plan. The only feature that needs Shopify Plus is redeeming points inside the Shopify checkout itself. Loyalty for Shopify Plus
- No. Most stores set up Essential Loyalty without ever booking a call. If you would rather have the program built with you, or plan a migration, booking a demo puts you directly in touch with the founder, not a sales team.
Bring your customers back.
Start free and run the whole program.
Advanced features start at only $10 a month, with unlimited cap at $79, never more. Full pricing