| What matters | Essential Loyalty Program & Rewards | CWILL Loyalty & Referrals |
|---|---|---|
| Free plan | ||
| VIP tiers | Leads: Included, 5 levels | Not available: Growth plan only ($69+/mo) |
| Klaviyo integration | Leads: Included | Not available: Growth plan only ($69+/mo) |
| Judge.me reviews integration | Leads: Included | Not available: Starter plan ($19+/mo) |
| Monthly order limit | 250 orders | 50 orders |
| Store credit reward | Leads: Essential plan ($24/mo), auto-applies at checkout | Not available: Not offered, coupon-based rewards only |
| Pricing & commitment | ||
| Starting paid price | Leads: $10/mo (Starter, 500 orders) | $19/mo (Starter, 200 orders) |
| Unlimited / top-tier ceiling | Leads: $79/mo flat, unlimited orders | Not available: No flat unlimited tier; Plus is custom-priced |
| Overage fees once you exceed your plan | Leads: None, ever; upgraded in place | Not available: $20/100 orders (Starter), $15/100 orders (Growth) |
| Annual commitment needed for the real price | Leads: Not required, monthly price is the real price | 17% off annually; monthly list price is higher |
| Free trial | 14 days | 14 days |
| Checkout & in-store | ||
| Shopify POS support | Starter plan ($10/mo) | Starter plan ($19+/mo) |
| Checkout redemption without a custom quote | Leads: Growth plan ($79/mo, Shopify Plus stores) | Not available: Plus plan, custom pricing required |
| Where CWILL leads | ||
| Shopify reviews | 490 | Leads: 813 |
| Languages listed | Not published as a fixed count | Leads: 20 languages |
| Temporary point-multiplier campaigns (2x, 3x) | Not offered as a packaged campaign tool | Leads: Included free on every plan |
Checked against the Shopify App Store and each app's public pricing and admin screens, 1 October 2026. CWILL Loyalty prices shown are monthly; both apps discount for annual billing.
Which one should you pick?
Choose Essential Loyalty Program & Rewards if:
- you want VIP tiers without paying $69+/month first
- you want a flat, predictable bill with no per-order overage fees
- you don't want to commit to a year upfront just to get a fair price
- you use Klaviyo and want it included on the free plan
- you want a 14-day trial and a 30-day money-back guarantee on paid plans
Choose CWILL Loyalty & Referrals if:
- you want the app with the larger install base and review history
- you want free temporary point-multiplier campaigns (2x, 3x) on every plan
- you need one of its 20 listed languages and don't mind the Starter-plan gate
- you're comfortable with usage-based pricing and will check recent reviews before committing
CWILL Loyalty & Referrals, previously known as Loloyal and also shown in places as TrustWILL Loyalty, is one of the more established loyalty apps on Shopify, with 4.9 stars across 813 reviews and a "Built for Shopify" badge. It covers points, referrals, VIP tiers, and connects with Shopify POS, Klaviyo, and Judge.me, with support listed for 20 languages.
Look at what's actually included on each plan, though, and CWILL gates core features behind its higher tiers. VIP tiers, Klaviyo and Omnisend integration all require the $69+/month Growth plan. Starter and Growth both carry per-order overage fees once you exceed the plan's monthly order cap, something Essential Loyalty's pricing is built to avoid entirely. Essential Loyalty Program & Rewards includes VIP tiers, Klaviyo, and a 250-order free plan (CWILL's is capped at 50) without a subscription, and its paid tiers top out at a flat $79/month with no per-order overage, ever.
If you're evaluating Shopify loyalty apps for the first time, or checking what you're actually getting for the price you're already paying CWILL, it's worth a close look, especially at the reviews, before you commit to a plan.
Essential Loyalty vs CWILL Loyalty & Referrals
Both apps run a points-based loyalty program, reward purchases and referrals, offer VIP tiers, support Shopify POS, and sync with Klaviyo. The difference is which of those you can access without paying, and what happens to your bill once your order volume grows.
Essential Loyalty Program & Rewards offers:
VIP tiers with 5 levels, configurable thresholds and per-tier point multipliers: included on the free plan
Klaviyo integration, syncing points balance, tier, referral URL and birthday: included on the free plan
A store-credit reward that auto-applies at Shopify checkout on any plan, no Shopify Plus required (beta, Essential plan and above)
No per-order overage fees on any plan: outgrow your order cap and you're upgraded in place, never billed per extra order
250 orders/month on the free plan, 1,500 orders/month at $24/month
A flat $79/month ceiling for unlimited orders, the real monthly price, no annual commitment required to get it
30-day money-back guarantee on paid plans, refunded via Shopify billing on request
CWILL Loyalty & Referrals offers:
An established app with 813 reviews and a large install base
20 languages listed on its App Store page
Shopify POS and Judge.me review integration from the Starter plan
Temporary point-multiplier campaigns (2x, 3x), free on every plan including Free
VIP tiers and Klaviyo integration, once you reach the $69+/month Growth plan
Per-order overage fees on Starter and Growth once you exceed your plan's order cap
CWILL has the bigger review count and a couple of free-tier extras Essential Loyalty doesn't match, like free temporary point-multiplier campaigns. Essential Loyalty gives most Shopify stores more at the free and mid-tier level, including VIP tiers and Klaviyo, and its pricing doesn't carry the overage-fee risk that's shown up in CWILL's own recent reviews.
- 9 Essential Loyalty Program & Rewards free VIP tiers, flat pricing with no overage fees, cheaper mid-tier
- 3 CWILL Loyalty & Referrals larger review base, broader language list, free point-multiplier campaigns
Tallied from the comparison matrix above, checked 1 October 2026.
Key Differences
VIP tiers: free vs. $69+/month
CWILL's VIP program is a real feature, but it only exists on the Growth plan, which starts at $69/month for 500 orders and climbs with volume toward $99+/month. Free and Starter ($19–29/month) don't include it.
Essential Loyalty includes VIP tiers on the free plan: five levels, configurable point thresholds, and a real multiplier applied on every points-earning action, not just a badge.
Winner: Essential Loyalty Program & Rewards stores that want VIP tiers without a $69+/month floor, because it includes five VIP tier levels with configurable thresholds and point multipliers on every plan including free, while CWILL Loyalty requires its $69+/month Growth plan
Klaviyo and integrations: free vs. gated
CWILL's Klaviyo and Omnisend integration both require the Growth plan ($69+/month). Judge.me review rewards need Starter ($19+/month). Multi-language storefront display also needs Starter, even though 20 languages are listed on the App Store page.
Essential Loyalty's Klaviyo integration is on the free plan, syncing points balance, loyalty status, tier, referral URL and date of birth, enough to build segmented flows without a plan upgrade.
Winner: Essential Loyalty Program & Rewards stores that use Klaviyo and want loyalty data synced without a paid plan, because Klaviyo is included free and syncs five customer attributes, while CWILL requires its $69+/month Growth plan for the same integration
Pricing structure: a flat ceiling vs. per-order overage
CWILL's pricing scales by order volume within each tier, and once you exceed your plan's cap, Starter adds $20 per 100 extra orders and Growth adds $15 per 100 extra orders. There's no flat, everything-included ceiling: the top Plus tier isn't even priced publicly, it's a custom quote.
Essential Loyalty's $79/month Growth plan is the hard ceiling: unlimited orders, no overage ever. Outgrow a lower plan and you're upgraded in place automatically, never billed per extra order.
Winner: Essential Loyalty Program & Rewards stores processing enough volume that overage fees would actually bite, because its $79/month flat ceiling covers unlimited orders with no per-order overage, while CWILL Loyalty's Starter and Growth plans both add overage fees past their caps, and its top tier has no published price at all
Committing for a year: what you're actually signing up for
CWILL advertises 17% off for annual billing, and its real month-to-month prices, visible on the actual billing screen rather than the marketing page, run higher than the headline numbers: $29/month for Starter at 500 orders rather than the $19 figure shown up front, and up to $99/month for Growth near its top volume rather than $69. The annual discount is effectively the only way to get close to the advertised price.
Essential Loyalty's $10/$24/$79 monthly prices are the real, ongoing prices. No annual commitment is required to get them, and paid plans carry a 30-day money-back guarantee if it isn't working out.
A few recent CWILL Loyalty reviews describe being moved to a higher order tier and billed for it without a clear heads-up, a pattern tied to its per-order overage pricing. Worth skimming an app's most recent reviews before committing to any annual plan, loyalty or otherwise.
Winner: Essential Loyalty Program & Rewards stores that don't want to commit a year upfront just to get a fair price, because its $10/$24/$79 monthly prices are the real ongoing price with no annual commitment required, while CWILL Loyalty's lowest prices lean on a 17%-off annual plan and a first-month-only discount
Where CWILL leads
CWILL Loyalty & Referrals has real advantages Essential Loyalty doesn't match today. With 813 reviews against Essential Loyalty's 490, it has the larger track record. It lists support for 20 languages on its App Store page. And its free plan includes temporary point-multiplier campaigns, 2x or 3x points for a limited window, a feature Essential Loyalty's earn-action list doesn't currently have an equivalent for.
Winner: CWILL Loyalty & Referrals stores that want free point-multiplier campaigns, need one of its 20 listed languages, or weigh a larger review base heavily, because it has 813 reviews to Essential Loyalty's 490, lists 20 supported languages, and includes free 2x/3x point-multiplier campaigns on every plan including Free
Pricing & Plans
Essential Loyalty Program & Rewards
Usage-based pricing. Start free and scale as your loyalty program grows.
Free: up to 250 loyalty program orders/month; Points program with VIP tiers, Referral program, Product page and cart placement, Floating loyalty widget, Klaviyo/Omnisend/Judge.me integrations, Multi-language support, Customer account page.
Starter: $10/month (up to 500 orders); Everything in Free, POS support, Dedicated loyalty page, Full feature access, 14-day free trial.
Essential: $24/month (up to 1,500 orders); Everything in Starter, Personal support, 14-day free trial.
Growth: $79/month (unlimited orders); Everything in Essential, Personal support, 14-day free trial.
30-day money-back guarantee on paid plans: request a refund within your first 30 days and it's returned through Shopify billing, no questions asked.
CWILL Loyalty & Referrals
Usage-based pricing that scales within each tier by order volume, plus per-order overage once you exceed a plan's cap.
Free: up to 50 monthly orders; Points program, referrals program, limited-time offers, analytics, 24/7 support.
Starter: $19/month for up to 200 orders, or $29/month for up to 500 orders ($20 per 100 additional orders beyond that); adds popups, email, program activity, product and shipping rewards, multi-language display, review rewards, Shopify POS, Judge.me integration.
Growth: starts at $69/month for 500 orders, scaling with volume toward $99+/month near 3,000 orders ($15 per 100 additional orders); adds VIP program, points expiration, discount-offer campaigns, loyalty page, customer account extension, smart tags, Shopify metafield sync, Klaviyo/Omnisend integration.
Plus: custom pricing, contact sales; adds API access, checkout extensions, multiple order points rules, custom-action rewards, customer success service, emergency support.
Annual billing saves 17%. 14-day free trial on paid plans.
Key pricing difference: Essential Loyalty includes VIP tiers and Klaviyo on the free plan and never charges a per-order overage fee. CWILL Loyalty gates both to its $69+/month Growth plan and adds $15–20 per 100 orders once you exceed your plan's cap, a structure a few of its own recent reviewers report has led to surprise bills.
Switching from CWILL Loyalty to Essential Loyalty Program & Rewards
Switching loyalty apps on Shopify takes some planning, but your customer data, purchase history, email addresses, and order records, stays in Shopify and isn't affected.
Export your existing member data from CWILL Loyalty (customer list and points balances)
Install Essential Loyalty Program & Rewards from the Shopify App Store
Import customer points balances using the CSV import feature in Settings
Configure your points program, VIP tiers, and referral program
Set up your Klaviyo integration and connect your other tools
Enable placements (widget, product page, cart) and test on a product
Disable CWILL Loyalty on your storefront once Essential Loyalty is confirmed working
CWILL Loyalty vs Essential Loyalty: common questions
- Essential Loyalty Program & Rewards is the strongest CWILL Loyalty alternative for merchants who want VIP tiers, Klaviyo integration, and flat pricing with no overage fees. Essential Loyalty includes VIP tiers and Klaviyo on the free plan and costs less at every comparable paid tier.
- Yes. CWILL Loyalty & Referrals was previously known as Loloyal, and its own support team and some App Store listings still refer to it as TrustWILL Loyalty. All three names point to the same app at apps.shopify.com/loloyal.
- CWILL Loyalty has a free plan covering points, referrals, and limited-time offers up to 50 monthly orders. VIP tiers and Klaviyo integration both require the Growth plan at $69+/month. Essential Loyalty includes both on its free plan, with a 250-order monthly limit.
- Yes. CWILL Loyalty's Starter plan adds $20 per 100 orders and its Growth plan adds $15 per 100 orders once you exceed your plan's monthly cap. Essential Loyalty never charges per-order overage fees; it upgrades you to the next plan automatically instead.
- Yes, but only on the Growth plan, which starts at $69/month for 500 monthly orders; CWILL's Free and Starter plans don't include VIP tiers. Essential Loyalty Program & Rewards includes VIP tiers with five customizable levels on every plan, including free.
- Yes. Essential Loyalty Program & Rewards has a CSV import feature in Settings that sets customer balances, lifetime points, tier, and birthday directly, so customers keep their points when you switch. Activity history doesn't transfer; balances do.
- Essential Loyalty's $79/month Growth plan covers unlimited orders with no overage fees. CWILL Loyalty's Growth plan starts at $69/month but rises with order volume toward $99+/month, and adds $15 per 100 orders beyond its cap, so a growing store's bill is less predictable on CWILL.
- CWILL Loyalty has a larger review base, 813 Shopify reviews to Essential Loyalty's 490, lists support for 20 languages, and includes free temporary point-multiplier campaigns on every plan, including Free.
Last checked: October 1, 2026
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