The loyalty program for stores without a loyalty team.
Big brands have people whose whole job is running rewards. You have a shop to run. This one arrives already set up, sends its own emails, and costs nothing until it's working.
Why small stores quit loyalty
Most small stores quit loyalty because nobody has time to run it.
It's rarely the tools. A rewards app gets installed in a quiet week. Then it needs earning rules, a reward table, placements on the storefront, emails written and switched on, and someone to check whether any of it worked.
That's a job. In a small shop it's nobody's job, so it sits half-built and quietly does nothing.
The answer isn't a better dashboard. It's a program that arrives with its decisions already made.
What you actually do
Your program arrives already set up.
Nothing here needs a specialist, and nothing waits on you to build it.
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01
Pick how generous to be
The one decision at setup. It sets how fast points build up and what a reward costs.
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02
Turn it on in your theme
One switch, and the program is live on your store.
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03
Leave it alone
Points, VIP tiers and referrals are already set up, the reward maths is done, and the reminder emails are written and sending.
The whole thing is free until you are sure.
The free plan isn't a sample. It's the whole program: points, VIP tiers, referrals, automatic emails and your analytics, up to 250 orders a month, with no card. At the cap it pauses and asks you, and never starts billing on its own. If you grow, paid plans start at $10 and stop at $79.
Two things to look at next
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VIP tiers are included free
Most loyalty apps charge $30 to $199 a month for them.
VIP tiers -
Selling in person too?
Shopify POS loyalty puts one balance across your website and your counter, from $10 a month.
POS loyalty
FAQ
Questions merchants actually ask
Anything else? The support team answers every message, on every plan, including free.
- The one that runs without you. A small shop rarely has anyone to manage rewards week to week, so what matters most is how much works on its own: whether the earning rules, rewards, storefront placements and follow-up emails are already set up, or waiting for you to build them.
- Yes. Essential's free plan covers the whole journey (points, VIP tiers, referrals, automatic emails and analytics), up to 250 orders a month, with no card. It's a plan, not a trial.
- One decision (how generous to be) and one switch in your theme. Placements and emails are already configured.
- The program pauses and asks you. It never starts billing on its own.
- No. Reward earned, reward expiring and birthday emails are written and on by default.
Loyalty that runs while you run the shop.
Install the app, pick how generous to be, and turn it on. Free up to 250 orders a month, with no card. See pricing