The Klaviyo loyalty integration that's free on every plan.
Points, VIP tiers and referrals live on each customer's Klaviyo profile, six properties and eight events deep, so the emails you already send can use them.
Klaviyo loyalty data
Your Klaviyo segments know who's loyal.
Connect once and every customer's loyalty life sits on their Klaviyo profile, kept current by the app. The segments you already build get sharper: your best customers, everyone within reach of a reward, every Gold member, everyone with a birthday this month.
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Points balance
What they can spend right now.
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Lifetime points
Everything they have ever earned, the number their tier stands on.
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VIP tier
Which level they hold, updated the moment it changes.
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Birthday
For the yearly campaign.
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Referral link
Their personal share link, ready to drop into any email.
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Loyalty status
Whether they're in the program.
Loyalty moments
Email the moment loyalty happens.
Eight loyalty moments reach Klaviyo the instant they happen, so the right email can go out while it still matters: the welcome when someone joins, the nudge while a reward sits unspent, the congratulations the second someone reaches Gold.
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They joined the program
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They earned points
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They spent points
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They redeemed a reward
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They earned a referral reward
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They reached a new VIP tier
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Their points expired
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Their loyalty profile changed
What it unlocks
The emails only a Klaviyo loyalty integration can send.
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Win-back
Everyone sitting on an unspent balance gets a nudge with the real value shown.
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Tier celebration
A congratulations the moment someone reaches Gold, with their new perks.
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Early access
A launch email that only your top tier receives.
Referrals
The Klaviyo referral program you don't have to build.
Every customer's personal referral link lives on their profile, so any email you send can carry it: post-purchase, win-back, your newsletter. When a friend's order is paid, the reward event tells Klaviyo, so a thank-you can go out while the referral is still fresh.
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The mechanics live in Essential
Two-sided rewards, five reward types, fraud protection built in. Klaviyo is how you put the link in front of people.
How referrals work -
On every plan, including free
Elsewhere the Klaviyo integration is itself a paid feature: one competitor gates it at $15 a month, with further integrations at $79. Vendor pricing, verified August 2026.
FAQ
Questions merchants actually ask
Anything else? The support team answers every message, on every plan, including free.
- A loyalty program that runs on your store and feeds Klaviyo: points, tiers and referrals live in the loyalty app, and Klaviyo gets every balance, tier and event so your flows can use them. Klaviyo doesn't ship a loyalty engine of its own; you pair it with a loyalty app like Essential.
- No. Klaviyo, like every Essential integration, works on every plan including the free one.
- Yes. Each customer's tier is a profile property, so you can write to one tier on its own, and the tier-reached event means Klaviyo knows the moment someone levels up.
- Yes. The link is a profile property, so any email or flow can carry each customer's own link.
- The built-in emails cover reward earned, reward expiring and birthday. Klaviyo is for everything else: win-backs to unspent balances, tier celebrations, campaigns aimed at one tier only.
- Yes, they're separate: four of the six send by default, and each can be switched off if a Klaviyo flow takes over that moment.
Bring loyalty into your Klaviyo.
Install free and connect in a couple of clicks. Your Klaviyo knows your loyal customers the same day.