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Author

Adam Pearce

Adam Pearce is the Founder & CEO of Blend Commerce, an award-winning Shopify CRO agency helping established Shopify and Shopify Plus brands grow revenue through customer research, UX/UI design, Shopify development and A/B testing. Blend was named CRO Agency of the Year at both the 2025 European Agency Awards and the 2026 Global Agency Awards.

Guest contribution

Oct 19, 2026 9 min read

Beyond Upsells: 7 AOV Opportunities Shopify Brands Often Overlook

Discover 7 overlooked ways Shopify brands can increase AOV through better merchandising, clearer value, smarter recommendations and CRO testing.

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Beyond Upsells: 7 AOV Opportunities Shopify Brands Often Overlook