This policy explains how UAB Essential apps handles personal data in connection with the Shopify app Essential Estimated Delivery Date (the "App"). The App shows estimated delivery dates on product pages and at checkout, calculated from the store's shipping settings.
1. Who we are
UAB Essential apps ("we", "us")
Company code 306227239, VAT code LT100015773711
Baltupio g. 45-27, LT-08324 Vilnius, Lithuania
Privacy contact: support@essential-apps.com (subject line: "Privacy")
We operate the App directly. We have not appointed a data protection officer.
2. Our two roles
| You are… | Our role | What applies |
|---|---|---|
| A merchant, or staff of a merchant, who installs or uses the App | Controller of your account, billing, support and marketing data | This policy (sections 3–11) |
| A visitor or customer of a store that uses the App | Processor for the merchant. The merchant is the controller | The merchant's privacy policy. Section 12 explains what the App does on stores |
3. Data about merchants and their staff
| Data | Source | Purpose | Legal basis (GDPR / UK GDPR) |
|---|---|---|---|
| Store details: store domain, settings, markets and languages | Shopify, when you install the App | Provide the App | Contract (Art. 6(1)(b)) |
| Staff details from your Shopify sign-in: name, email address, language, account owner / collaborator | Shopify | Provide the App, manage access, support | Contract; legitimate interests |
| Shopify access credentials (access tokens) | Shopify | Access your store with the permissions you approved | Contract |
| Your delivery settings: processing times, shipping times, cut-off times, holidays, widget designs and texts | You | Calculate and show delivery estimates | Contract |
| Billing data: plan, usage, charges, billing emails sent to you | The App; Shopify billing | Charge fees; accounting | Contract; legal obligation (Art. 6(1)(c)) |
| Widget statistics: number of times each widget was shown | Your store's visitors (section 12) | Show you usage; plan limits | Contract |
| Review requests: a flag that your store may be asked for an App Store review | Our support team | Ask satisfied merchants for a review once | Legitimate interests |
| Support conversations: name, email, messages | You | Respond to support requests | Contract; legitimate interests |
| Error data and technical logs (IP address, browser, request times) | Your use of the App | Security, troubleshooting | Legitimate interests |
| Marketing contact: store contact email and store domain | Shopify | Product updates and news about Essential Apps | Legitimate interests in direct marketing, and EU e-privacy "soft opt-in" for similar products. You can opt out at any time (section 9) |
We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. How long we keep merchant data
| Data | Retention |
|---|---|
| Store details, settings and access credentials | Until we receive Shopify's shop deletion request (about 48 hours after uninstall) |
| Billing records | 10 years from the end of the year of the transaction, as required by Lithuanian accounting and tax law |
| Widget statistics | Kept as counts per store (no visitor-level data) while you use the App. We delete them on request (section 8) and are adding automatic deletion after uninstall |
| Marketing contact | Until you unsubscribe, and in any case no longer than 24 months after uninstall |
| Support conversations | For as long as we need them to support you and other merchants well: to understand your store's history when you contact us again (including after a reinstall), to resolve recurring issues, and to handle any dispute. We review this periodically and delete conversations on request (section 8) unless we need them for a legal claim |
| Error data and technical logs | For a limited period, normally no longer than 90 days |
| Backups | Kept by our database provider for a limited period under its standard backup settings, then overwritten |
5. Who we share data with
Shopify, which provides the platform the App runs on. Shopify's own privacy policy applies to Shopify.
Service providers that process data for us, including:
a cloud hosting provider (hosting)
a managed Postgres database provider (database)
Cloudflare (network delivery, file storage and visitor statistics)
Postmark (email)
Sentry (error monitoring)
Help Scout and Google Workspace (support and email)
MailerLite (email marketing)
Make.com (support automation)
the App's developer, an independent contractor who operates part of the App's infrastructure for us
Authorities, courts and advisers, where required by law or to establish, exercise or defend legal claims.
A buyer or successor of our business, if the App or our business is transferred. We will notify you as described in the Terms.
We do not sell personal data, and we do not share it for cross-context behavioural advertising.
6. International transfers
The App's servers may be located in the United States or the European Union. Cloudflare operates a global network. Email and support providers may process data in the United States. Where a country does not have an adequacy decision, we rely on the EU–US Data Privacy Framework (and its UK Extension) where the provider is certified, or on the European Commission's Standard Contractual Clauses, together with the UK Addendum. You can request a copy of the relevant safeguards at support@essential-apps.com.
7. Security
We protect data with:
encryption in transit;
signature verification of Shopify webhooks; and
data minimisation: the App has no access to your orders or customer records.
No system is completely secure, but we work to protect your data and will notify you and authorities of breaches as required by law.
8. Your rights
Depending on where you are, you have the right to:
access your personal data;
correct it;
delete it;
restrict processing;
receive a portable copy;
object to processing based on legitimate interests (and to object at any time to direct marketing); and
withdraw consent where we rely on consent.
To exercise these rights, email support@essential-apps.com. We reply within one month, which can be extended where the law allows. We may need to verify your identity.
Complaints: you may complain to the State Data Protection Inspectorate of Lithuania (Valstybinė duomenų apsaugos inspekcija, vdai.lrv.lt), to the supervisory authority where you live or work, or, in the UK, to the Information Commissioner's Office (ico.org.uk).
9. Marketing emails
You can unsubscribe at any time using the link in any marketing email, or by emailing us. Unsubscribing does not stop service and billing messages, which we need to send while you use the App.
10. US state privacy disclosures
This section applies to residents of California and other US states with comprehensive privacy laws, in relation to the merchant data we control.
Categories collected in the last 12 months:
identifiers (name, email, store domain, IP address)
commercial information (plan and billing history)
internet or other electronic network activity (admin errors, technical logs)
Sources: you, Shopify, and your use of the App.
Purposes: as in section 3.
Disclosed for business purposes to: the service providers in section 5.
Sale or sharing: we have not sold or "shared" (for cross-context behavioural advertising) personal information. We have no actual knowledge of selling or sharing personal information of anyone under 16.
Sensitive personal information: we collect account credentials (Shopify access tokens) solely to provide the App, and not to infer characteristics.
Retention: section 4.
Your rights: to know/access, delete, correct and opt out of sale/sharing (we do not sell or share), and not to be discriminated against for exercising them. You may use an authorised agent. Appeals: if we decline your request, reply to our decision to appeal. If your appeal is denied, you may contact your state Attorney General.
How to exercise: email support@essential-apps.com.
11. Children
The App is for businesses and is not directed to children. We do not knowingly collect children's personal data as a controller.
12. Information for visitors of stores using the App
If you visit a store that uses this App, the store is responsible for your data. Please read the store's privacy policy and contact the store first.
What the App does on a store:
Shows an estimated delivery date on product pages and at checkout, calculated from the store's settings. It does not read your address, email or other details.
To show the estimate, your browser loads the store's delivery settings from our file storage and sends a simple count that the widget was shown (store and widget only). These requests go to our network provider (Cloudflare), which, like any website, receives your IP address and browser information in order to deliver them. We do not store your IP address or any identifier for you.
Uses no cookies and no browser storage.
13. Changes
We will post updates here and change the effective date. If changes are significant, we will notify merchants by email.
14. Contact
UAB Essential apps · Baltupio g. 45-27, LT-08324 Vilnius, Lithuania · support@essential-apps.com