The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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7 min readShopify Landing Page Guide: How to Create Pages That Actually Convert
Learn how to create a Shopify landing page that converts. Step-by-step guide, best practices, examples, and tools for high-performing pages.
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6 min readProduct Variant Shopify: Top Apps to Add Unlimited Options
Discover the best product variant Shopify apps to add unlimited options, conditional logic, and custom fields beyond Shopify's 100-variant limit.
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7 min readEcommerce Business Ideas: 18 Creative Ways to Start an Online Store
Looking for ecommerce business ideas? Discover 18 profitable concepts, from subscriptions to digital products + tools to turn visitors into customers.
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9 min readThe Complete Ecommerce Strategy Guide: How to Build a Store That Wins
Learn how to build a complete ecommerce strategy for Shopify. Improve traffic, conversions, retention, and growth with this beginner-friendly guide.
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9 min readHow to Increase Ecommerce Sales: Guide for Growing Your Online Store
Increase ecommerce sales with this full guide on speed, urgency, trust, AOV, SEO, automation, product page fixes and Shopify-friendly strategies.
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8 min readPerfecting Your Shopify Checkout Experience for Higher Conversions
Enhance your Shopify checkout experience! Find tips to optimize your checkout process, reduce cart abandonment, and test checkout today.
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6 min readHow to Set Up Preorder on Shopify
Learn how to add a preorder on Shopify to boost sales and manage demand. Follow our guide and expert tips, plus discover the best preorder app for success!
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5 min readTop Tips to Optimize Your Shopify Store Design for Higher Conversions
Discover tips for optimizing your Shopify store design to enhance user experience, drive sales, and boost conversions. Save our helpful checklist!
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4 min readUnlocking Collaborative Success: Mastering Brand Partnerships in the Shopify Universe
The importance of brand partnerships in the Shopify universe cannot be overstated. Learn more about brand partnerships' importance and their benefits.
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11 min readHow to Cross-Sell on Shopify: Techniques and Apps You Should Try Today
Cross-selling is a hot topic in the Shopify world! Click to learn all about the best cross-selling techniques and Shopify cross-sell apps to boost sales.
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5 min readHow to Add Pricing Table On Shopify
Explore the benefits of pricing tables and get a step-by-step guide on how to add pricing tables app to Shopify.
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12 min readBoosting Sales: Proven Strategies to Increase Average Order Value
Increasing AOV can help you redefine how you promote your products, gain insights into your customers' behavior, and adjust pricing strategies. Learn more.