The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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8 min readShopify Frequently Bought Together: How to Use It to Increase AOV
Learn how to set up frequently bought together recommendations on Shopify to boost AOV by 10-30%. Best practices for product and cart pages.
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8 min readShopify Repeat Sales Strategies That Keep Customers Coming Back
8 proven Shopify repeat sales strategies to increase customer lifetime value. Loyalty, email campaigns & segmentation to drive repeat revenue.
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6 min readHow to Add a New Product on Shopify and Take Presale Orders
Add a new product to Shopify and set up presale orders in minutes. Step-by-step guide to accept payments, track customers, and fulfill on time.
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7 min readShopify Bundle Builder: How to Set One Up on Your Store
Set up a Shopify bundle builder to increase AOV in minutes. No code required. Follow our practical setup steps and bundling best practices.
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6 min readHow to Add a Pre-Order Button on Shopify
Learn how to add a pre-order button on Shopify in minutes. Capture sales on out-of-stock items, manage inventory smarter, and boost revenue. Complete setup guide.
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7 min readHow Long Does Shopify Take to Ship? What Merchants Should Tell Customers
Shopify doesn't show delivery dates automatically. Learn how to calculate realistic timelines, set expectations, and reduce shipping questions.
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7 min readShopify Loyalty Rewards: What They Are and How to Use Them to Drive Repeat Sales
Points, discounts and perks turn one-time buyers into repeat customers. Here is how a Shopify loyalty rewards program works, how to set one up, and what it does to revenue.
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6 min readTrust Badges for Shopify Store: Which Ones to Use and Where
Learn which trust badges increase conversions on your Shopify store, where to place them, and how to set them up without code.
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10 min readHow Shopify Loyalty Points Work and How to Use Them
Learn how loyalty points work on Shopify, why they boost repeat purchases, and how to set up a system that drives real customer lifetime value.
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7 min readHow to Optimize Your Shopify Cart Page for More Conversions
Increase AOV and reduce cart abandonment with a faster, smarter Shopify cart page. Setup tips, upsells, and conversion optimization strategies.
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7 min readHow to Make Announcement Bar Move on Shopify: Setup Guide
Learn how to make announcement bar move on your Shopify store. Step-by-step setup guide for animated scrolling text, slides, and pulse effects.
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9 min readHow to Write and Publish Shopify Blog Posts That Rank
Learn how to write and publish SEO-optimized Shopify blog posts. Step-by-step guide on keyword research, writing, publishing, and consistency for organic growth.