The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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6 min readSticky Add to Cart Button on Shopify: How to Add One in Minutes
Learn how to add a sticky add to cart button on Shopify. Keep your buy button visible while customers scroll with no coding required.
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8 min readWhat Does Estimated Shipping Date Mean? How to Set It on Shopify
Learn what estimated shipping date means and how to set it on Shopify to reduce support tickets and boost customer confidence before checkout.
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8 min readPost Purchase Upsell on Shopify: Boost AOV After Checkout
Learn how to set up post purchase upsell on Shopify to increase AOV. Best strategies, setup steps, and tactics to capture more revenue from existing customers.
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8 min readBest Trust Badges for Shopify to Build Customer Confidence
Use the best Shopify trust badges to reduce cart abandonment and boost conversions. Learn which badges work, where to place them, and how to set up without coding.
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7 min readBest AI Blog Post Writer for Shopify: Setup Guide & Tips
Choose the best AI blog post writer for your Shopify store. Learn what to look for, how setup matters, and what apps win for Shopify ecommerce merchants.
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8 min readShopify Countdown Widget: How to Add One to Your Store Without Code
Add urgency to your store with a Shopify countdown widget. Step-by-step setup guide, no coding required. Increase conversions with real-time timers.
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8 min readHow to A/B Test on Shopify: A Complete Guide to Higher Conversions
Learn how to A/B test on Shopify to increase conversions. Read our step-by-step guide on what and how long to test, which changes to publish and what tools to use.
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11 min readImprove Shopify Conversion Rate: What Actually Moves the Needle (2026)
Which Shopify CRO changes actually move the conversion rate, and which ones get overhyped? Data-backed tips of what works, what doesn't, and where to begin.
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7 min readHow to Add Trust Badges on Shopify to Build Customer Confidence
Learn how to add trust badges to Shopify and increase conversions. Understand placement strategy, badge types, app setup, and measurements.
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8 min readHow to Write Perfect SEO Titles for Your Shopify Store
Learn how to write SEO titles for Shopify that rank and convert. Use our formula, avoid common mistakes, and audit your current titles for quick wins.
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12 min readShopify Conversion Tracking: The Complete Setup Guide
Learn how to set up Shopify conversion tracking across GA4, Google Ads, and Meta. Fix errors and make sure your CRO decisions are based on real data.
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7 min readHow to Do a Presale on Shopify: Setup, Strategy, and Best Practices
Learn how to set up and run a presale on Shopify. Step-by-step setup, strategy tips, and best practices for preselling products before they ship.