Essential Loyalty & Rewards turns one-time buyers into repeat customers with points, VIP tiers, referral programs, and native store credit. It works across product pages, cart, customer accounts, and Shopify POS, so customers can earn and redeem wherever they shop. VIP tiers and referrals are included on every plan, including the Free plan. The app ships ready: placements go live on day one, emails send automatically, and setup takes minutes without a developer.
Strengths:
- Full widget customization: match your brand colors, fonts, and layout without code
- Points for purchases, reviews, referrals, birthdays, and 12+ other actions
- Built-in referral program: customers get a personal referral link on every plan, including Free
- VIP tiers on every plan, including Free: most competitors charge $129–$199 to unlock them
- 20 languages supported out of the box
- Real-time dashboard showing points issued, redemptions, and loyalty-influenced revenue
- Connects with Klaviyo, Omnisend, Judge.me, and Shopify Flow: all plans, no paywall
- 24/7 human support: responsive team mentioned in hundreds of reviews
Pricing:
- Free: up to 250 loyalty orders/month
- Starter: $10/month, up to 500 loyalty orders, landing page, full customization, POS, Shopify Flow
- Essential: $24/month, up to 1,500 loyalty orders, customer profile loyalty status, points in product cards
- Growth: $79/month, unlimited loyalty orders, all features, priority support
Loyalty orders = repeat purchases and referrals, not all store orders. 14-day free trial on all paid plans.
Shopify Rating: 5.0 (434 reviews). Built for Shopify
