Joy is a loyalty app with one of the wider feature sets in its category, covering points, referrals, VIP tiers, paid memberships, social rewards (Instagram comments and story mentions), Apple and Google Wallet loyalty passes, and custom earning rules. It’s built for merchants who want to configure every detail of how their program works, with 30+ touchpoints for on-brand placements and deep integration support including Klaviyo, Omnisend, Judge.me, Loox, Gorgias, and Recharge. Reviews consistently highlight fast, hands-on support.
The trade-off for that depth is complexity. Multiple reviews mention a steeper setup process, and a number of core features, such as VIP tiers, Shopify POS, and paid membership, are locked to the Advanced plan at $129/month. Stores on lower plans get a solid foundation but will hit ceiling limits earlier than with some alternatives.
Strengths:
- Social reward actions: Instagram comment, story mention, and auto DM earn points
- Apple Wallet and Google Wallet loyalty pass integration (Advanced plan)
- Custom Loyalty Rule Engine for advanced earning logic
- Bonus point campaigns (2x, 3x multipliers)
- B2B and wholesale VIP tiers alongside retail tiers
- 25+ integrations including Klaviyo, Omnisend, Recharge, Gorgias
- Shopify Flow with 22+ triggers (Essential plan and above)
- Joy AI copilot for loyalty program management
- Headless/Hydrogen support on Ultimate plan
- 24/7 live chat on all plans including Free
Worth knowing:
VIP tiers and Shopify POS both require the Advanced plan ($129/month). Multi-language support is not prominently featured: the app lists 6 languages, which limits usefulness for international stores. The per-100-order overage pricing on paid plans can make costs unpredictable at higher volumes. Several merchant reviews note the setup takes more time than expected due to the volume of configuration options.
Price
Starter is free (up to 250 monthly orders). Essential is $29/month (up to 500 orders, then +$15 per 100). Advanced is $129/month (up to 2,000 orders, then +$10 per 100). Ultimate is $499/month (up to 7,000 orders, then +$5 per 100). 14-day free trial on Essential and Advanced; 30-day trial on Ultimate.
Shopify rating
4.9 out of 5 (1,694 reviews), Built for Shopify
