Are you looking for ways to boost sales and improve your store’s shopping experience? The “frequently bought together” feature is a proven solution to increase your average order value (AOV) while offering added convenience for your customers.
Are you a Shopify store owner or e-commerce entrepreneur? This guide covers everything you need to know about how to add frequently bought together on Shopify. From understanding how this feature works to implementing it effectively with the help of Shopify tools, we’ve got you covered.
What Is the Frequently Bought Together Feature?
The Frequently Bought Together (FBT) feature allows you to recommend products commonly purchased together with the items a customer is viewing. For example, when someone looks at a phone, they might also see recommendations for a case, screen protector, and charger. This is essentially a smart upsell tactic inspired by platforms like Amazon.
Frequently Bought Together creates a seamless and intuitive shopping experience while guiding customers to purchase complementary items. It also increases revenue by encouraging customers to add more products to their carts.
Why Enable Frequently Bought Together on Your Shopify Store?
There are multiple benefits to adding Frequently Bought Together bundles to your Shopify store. Whether you’re trying to create a better experience for your customers or improve your store’s performance, here’s how this feature moves the needle:
- Boost Average Order Value – Recommending complementary products entices customers to buy more in a single order.
- Enhance Customer Experience – Frequently Bought Together simplifies shopping by showing relevant items, saving customers time.
- Streamline Decision-Making – Pre-selected product bundles remove the guesswork for buyers.
- Drive Impulse Purchases – Highlighting low-cost add-ons encourages customers to grab extra items on the spot.
- Increase Conversion Rates – Well-positioned recommendations often nudge hesitant buyers toward making a purchase.
Now that you know why it’s important, let’s talk about how to implement this feature in your Shopify store.
How to Add Frequently Bought Together on Shopify
One of the most effective solutions for how to add Frequently Bought Together on Shopify is by using the Essential Frequently Bought Together Shopify app. Here’s a step-by-step guide to help you get started:
Step 1: Install the Essential Frequently Bought Together app
Head over to the Shopify App Store and install the Frequently Bought Together app to your Shopify store.
Step 2: Set Up Your First Offer
Open the app and click on “Create Offer.” Once done, select the placement for your offer. You can choose from Product Pages or Cart Pages depending on where you’d like the recommendations to appear. For this guide, we’ll focus on Product Pages.
Step 3: Configure the Content
To create an upsell, start by choosing “Frequently Bought Together” as the offer type. This option allows you to suggest related products that customers might want to purchase together. Next, assign a name to your offer, such as “FBT Offer for Accessories,” to help you track your campaigns internally.
Customize the title and button text to align with your branding while ensuring clarity for your customers. For instance, headings like “Add These to Your Bag” or “Save with Bundles” can encourage customers to take action. Additionally, include pricing details, such as the total price and the compared-at price, to clearly highlight any discounts and make the offer more appealing.
Step 4: Specify the Products
To set up the Frequently Bought Together upsell trigger, start by navigating to the “Offer” section. Here, you can determine when the upsell will activate by applying specific conditions. You can choose to show Frequently Bought Together recommendations across your entire catalog, highlight complementary items for specific products, or group products by category, such as winter gear. Once you’ve set the conditions, select the items to include in your Frequently Bought Together bundle. If you’re unsure about product pairing, you can use Shopify’s built-in Search & Discovery app recommendations to make informed choices.
Step 5: Add Discounts (Optional)
Use the app’s “Final Offer” feature to apply a discount to your Frequently Bought Together bundle. You can choose between a percentage-based discount, such as saving 10% when customers bundle, or a fixed dollar discount, like $5 off. This added incentive encourages customers to buy more while feeling like they’re getting a deal.
Step 6: Customize the Design
Use the app’s Design Section to ensure your Frequently Bought Together widget matches your store’s branding. You can adjust fonts, colors, and spacing to align with your theme, personalize button and typography settings to improve call-to-action visibility, and choose from pre-designed templates or create your own layout from scratch.
Step 7: Publish and Go Live
Once everything is set up and ready, go to the Placement section and click “Publish.” Before your customers see it, you can preview the Frequently Bought Together widget on your product pages to make sure everything is working correctly.
Expert Tips for Selecting the Right Frequently Bought Together Products
The key to success with this feature lies in choosing the right items to recommend. Here are some tips:
- Analyze Customer Data: Study past purchase patterns to determine which products customers often buy together.
- Bundle Logical Pairings: Ensure the recommended items genuinely complement the main product. (Think shoes and socks, not shoes and headphones.)
- Start Simple: Focus on 2-3 add-ons rather than overwhelming customers with too many options.
- Leverage Best-Sellers: Pair popular items with new or underperforming products to boost exposure.
- Test and Optimize: Experiment with different bundles and placements to see what works best for your audience.
Best Practices for Optimizing Frequently Bought Together Offers
Maximize the effectiveness of your Frequently Bought Together strategy using these best practices:
- Be Clear About Savings: Use compelling copy like “Save 15% when you bundle these items.”
- Use Compelling Visuals: Include high-quality images of the bundled products to grab attention.
- Position It Strategically: Place FBT offers above the fold or near the “Add to Cart” button for maximum visibility.
- Monitor Performance: Track metrics like conversion rates and AOV to measure the impact of your FBT feature.
- Regular Updates: Refresh product bundles periodically to keep the recommendations relevant.
Grow Your Sales with Frequently Bought Together Products Today
Learning how to add Frequently Bought Together on Shopify can be a game-changer for boosting sales, enhancing the customer experience, and staying ahead of the competition. With tools like the Essential Frequently Bought Together app, creating and customizing Frequently Bought Together recommendations is easier than ever.
Start implementing this powerful sales tactic today and watch your store’s performance soar. If you’re ready to take the next step, install the app and build your first offer right now.
Happy selling!
