Author name: Milda

When a product sells out, your traffic doesn’t slow down. Shoppers still visit the page, still want the item, and many are willing to buy the moment it comes back. The problem is simple: if they can’t get notified, you lose that sale forever. That is why adding a Shopify “Notify when back in stock” […]

Black Friday is the biggest day of the year for online retailers, and every Shopify merchant wants a piece of the action. But when thousands of stores run sales at the same time, a strong Black Friday ecommerce strategy is what separates big wins from missed opportunities. Whether you’re launching your first sale or looking

Black Friday is coming fast, and Shopify merchants know what that means: more traffic, more competition, and massive opportunities for growth. But success during BFCM doesn’t come from luck; it comes from preparation. To stand out in a crowded market, your store needs to run smoothly, communicate clearly, and convert fast. The good news? You

Every second counts in ecommerce. Shoppers scroll quickly, compare multiple products, and often leave before completing a purchase. Adding a sticky add to cart button to your Shopify store can be a simple way to keep customers focused and ready to buy. A sticky add to cart button keeps the purchase option visible at all

Split testing on Shopify is one of the most effective ways to learn what truly converts in your store. Instead of guessing whether a new image, layout, or headline will perform better, you can test it, track results, and make confident data-driven decisions. While A/B testing might sound like a tool only big brands use,

Customer loyalty is the real growth engine behind successful Shopify stores. While ads can bring in new shoppers, retention is what keeps revenue predictable and sustainable. Repeat customers contribute 48 percent of all ecommerce sales. According to Gorgias data, they make up only 21 percent of a brand’s customer base but generate 44 percent of

Black Friday and Cyber Monday (BFCM) aren’t just big shopping days. They are the Superbowl of ecommerce. For Shopify merchants, it is the moment when preparation meets opportunity. Every small optimization can mean the difference between a store that sells out and one that barely breaks even. If you are getting ready for the BFCM

Imagine a shopper scrolling through your Shopify store, reading every detail of your product, and loving what they see. Then they scroll past the Add to Cart button, and suddenly, your chance of converting that interest into a sale drops dramatically. This is where a sticky add to cart feature makes all the difference. A

When customers shop online, one of the first things they want to know is: “When will my order arrive?” If your Shopify store does not show delivery estimates, you may be losing conversions and getting flooded with “Where is my order?” messages. The good news: you can solve this with the Essential Estimated Delivery Date

Preorders are more than a hype strategy. When done right, taking preorder deposits on Shopify lets you secure customer commitment early, improve cash flow, and manage risk. But many merchants struggle with how to take deposits on Shopify because of unclear policies, theme limitations, or confusing UX. This guide will walk you through everything: setting

In recent years, Shopify has evolved from a simple e-commerce platform into a dynamic hub that powers millions of online businesses globally. As consumer expectations grow and competition intensifies, 2025 stands out as a pivotal moment to harness the full potential of artificial intelligence (AI). Platforms like Essential Apps have been at the forefront of

When it comes to running a successful e-commerce business, acquiring new customers is important, but keeping those customers coming back is what drives sustainable growth. That’s where customer loyalty comes in. Loyal customers not only shop more often but also spend more per purchase. They’re your biggest advocates, spreading the word about your brand and

E-commerce is evolving at lightning speed, and brands are getting creative with fresh solutions to give customers more flexibility while keeping operations smooth. Enter partial payments: a total game-changer for Shopify store owners.  Been Googling how to accept partial payment on Shopify? You’ve landed in the right spot. This guide will break down what partial

Are you looking for ways to boost sales and improve your store’s shopping experience? The “frequently bought together” feature is a proven solution to increase your average order value (AOV) while offering added convenience for your customers. Are you a Shopify store owner or e-commerce entrepreneur? This guide covers everything you need to know about

In the bustling world of e-commerce, capturing the attention of potential buyers is just the starting point. The true art lies in encouraging them to add more to their cart, enhancing their shopping experience, and boosting your sales figures. Adding recommended products in Shopify isn’t just a nice-to-have feature; it’s a game-changer for increasing average

In the fast-paced world of eCommerce, standing out can be a challenge. Yet, there’s a powerful strategy to increase sales and enhance customer satisfaction—product bundling. For Shopify entrepreneurs, understanding how to bundle products on Shopify is a game-changer. In this guide, we’ll explore the significance of product bundling, explain how to create bundles on Shopify

Search Engine Optimization (SEO) is a crucial element of digital marketing, especially for e-commerce platforms like Shopify. By optimizing your website, you can significantly enhance its visibility in search engine results, making it easier for potential customers to find you. In this article, we’ll share essential Shopify SEO steps designed specifically for beginners, including a

Shopify product page optimization is crucial for enhancing the shopping experience and increasing conversion rates. A well-designed, user-centric product page should feature detailed information, high-quality visuals, and customer feedback. Additionally, clear calls to action, easy navigation, and fast load times are essential for optimal performance. These elements foster customer trust, enhance satisfaction, and encourage repeat

Getting your product pages ranked in the #1 position on Google is good, but it should also drive clicks. For this, it should grab attention and stand out from others. This is why you need to optimize your Shopify titles and meta descriptions. Changing these tags helps you control what will be displayed in the