Milk Bottle Labs is a UK-based digital product studio and Shopify agency focused on building, testing, and improving ecommerce experiences through rapid iteration. The agency works with brands and teams that value experimentation, speed, and learning over rigid, long delivery cycles.
Rather than treating Shopify projects as fixed-scope builds, Milk Bottle Labs approaches ecommerce as an evolving product. Its work often involves MVP development, prototyping, and continuous testing, helping merchants validate ideas quickly and improve performance based on real user behaviour.
Well-suited to startups, scaleups, and innovation-focused teams, Milk Bottle Labs brings a product-led mindset to Shopify, supporting brands that want to move fast, learn continuously, and refine their ecommerce experience over time.
Strengths
- Product-Led Shopify Delivery: Ecommerce treated as an evolving product rather than a one-off build.
- Rapid Iteration & MVPs: Strong focus on prototyping, testing, and learning quickly.
- Experimentation Mindset: Decisions informed by real user data and performance insights.
- Shopify Expertise: Experience delivering and improving Shopify stores through iterative development.
- Lean Team Approach: Close collaboration and direct access to senior practitioners.
- Continuous Improvement: Ongoing refinement rather than fixed post-launch handover.