Noughts & Ones is a UK-based digital product and ecommerce agency delivering Shopify and Shopify Plus solutions with a strong emphasis on clarity, usability, and modern technical execution. The agency works with brands that want their Shopify store to function as a well-designed product—clear in purpose, efficient to use, and built to adapt over time.
Noughts & Ones approaches Shopify projects through structured discovery, design, and development, focusing on how users interact with the store and how the platform supports business goals. Its work often includes custom builds, redesigns, and iterative improvements that prioritise simplicity, performance, and maintainability.
Well suited to teams that value thoughtful problem-solving and clean implementation, Noughts & Ones combines product thinking with Shopify expertise to deliver ecommerce experiences that are purposeful, flexible, and built for long-term use.
Strengths
- Product-Led Approach: Shopify treated as a digital product, not just a storefront.
- Shopify & Shopify Plus Expertise: Experience delivering custom Shopify solutions for growing brands.
- Clarity & Usability Focus: Strong emphasis on simple, intuitive user journeys.
- Modern Technical Delivery: Clean, maintainable builds designed for future iteration.
- Structured Process: Clear discovery and delivery phases that align design and development.
- Collaborative Working Style: Close partnership with clients throughout projects.