Cake is a UK-based digital agency delivering Shopify and Shopify Plus solutions as part of broader ecommerce growth and customer experience strategies. The agency works with ambitious brands that want Shopify to perform as a commercial platform, supported by strong UX, data insight, and ongoing optimisation.

Cake approaches Shopify projects with a balance of strategy, design, and technical execution. Its work often spans store builds, redesigns, and continuous improvement programmes, focusing on how customers move through the site and how performance can be improved over time rather than treating launch as the end point.

Well-suited to brands looking for a partner that combines ecommerce delivery with insight-led optimisation, Cake supports Shopify stores that need to evolve alongside changing customer behaviour and business goals.

Strengths

  • Shopify & Shopify Plus Expertise: Experience delivering Shopify solutions for growing and established ecommerce brands.
  • Experience-Led UX: Focus on customer journeys, usability, and engagement.
  • Performance & Optimisation Focus: Continuous improvement informed by data and testing.
  • Strategic Delivery: Shopify decisions aligned with commercial and growth objectives.
  • Integrated Approach: Combines design, development, and optimisation within one delivery model.
  • Long-Term Support: Ongoing partnerships beyond initial store launch.
Essential Apps for Your Shopify Store
Suite of Essential Shopify apps to increase urgency, trust, conversion rate and AOV.

Essential Apps For Your Shopify Store

On the mission to build a suite of essential Shopify apps to help every merchant.