Charle is a UK-based Shopify agency focused on designing and building high-performing ecommerce stores for ambitious brands. Working with both growing and established merchants, the agency delivers Shopify solutions that balance strong visual identity with reliable performance and scalability.

Charle supports brands across key stages of the Shopify journey, from new store builds and redesigns to migrations and ongoing optimization. With a clear emphasis on design quality and user experience, the agency helps merchants create stores that are intuitive, brand-aligned, and built to convert.

Whether launching a new Shopify store or refining an existing one, Charle brings a considered approach that combines design, technical delivery, and practical ecommerce insight to support sustainable growth.

Strengths

  • Design-Led Shopify Builds: Strong focus on UX/UI design that reflects brand identity while supporting usability and conversions.
  • Shopify Store Development: Custom Shopify builds and theme customization tailored to individual business needs.
  • User Experience Focus: Thoughtful customer journeys designed to reduce friction and improve engagement.
  • Flexible Project Scope: Experience working with both growing brands and more established ecommerce businesses.
  • Clear Communication: Structured processes and collaborative workflows throughout each project.
  • Ongoing Optimization: Support beyond launch, including improvements and refinements as stores evolve.
Essential Apps for Your Shopify Store
Suite of Essential Shopify apps to increase urgency, trust, conversion rate and AOV.

Essential Apps For Your Shopify Store

On the mission to build a suite of essential Shopify apps to help every merchant.